IMERCS: Environmental Impact, Designed

When IMERCS needed a bold identity to reflect its innovative environmental management platform, ZOODESIGN® stepped in to craft a solution as smart and streamlined as the system itself. IMERCS integrates mining, rehabilitation, and closure processes into one cohesive lifecycle tool, but its old visuals lacked the clarity and professionalism to match its capabilities.

The challenge? Building a brand that spoke to tech-savvy mining professionals while honouring the system's environmental ethos. IMERCS required a modular, flexible design that highlighted its functionality and sustainability.

ZOODESIGN® delivered with a robust Brand Bundle, paired with a versatile set of assets including a compelling Website Banner Ad, an engaging Social Media Video and a striking Pull-Up Banner. We also designed an informative, Double-Sided Print Brochure to showcase IMERCS’s features with clarity and impact.

Now, IMERCS confidently conveys its high-tech precision and commitment to sustainability—a perfect synergy of innovation and responsibility.